Career Achievements
400+ CAMPAIGNS
5.4 BILLION VIEWS
3.7 MILLION NEW FOLLOWERS
$45 MILLION EARNED MEDIA VALUE
Selected Experience
Marketing and Creative Strategist
Freelance
January 2023 - present
Built bespoke social media data analytics tools for multiple clients.
Created content & platform strategies across consumer tech & gaming.
Published quarterly social case study reports, seen by 5M+ people.
Revamped campaigns for 3 creative agencies, from strategy to campaign execution.
Coached multiple people for personal development, leading to improvement within a quarter.
Developed the long-term global B2C & B2B social media strategies.
Launched 2 new earbuds and 1 phone, over 1 million products sold.
1.1M new followers on Twitter, Instagram, YouTube & TikTok.
Most engagement in consumer hardware: 2.8K per tweet, 20K per Instagram post.
Led country managers in 4 countries towards a consistent digital tone.
Launched the company’s first Power User Programme on Discord.
Created the company’s first tone of voice and social media strategy.
2.5M new followers in 3 years (Twitter, Instagram, Facebook, TikTok & YouTube).
Led production for all written communications and short-form multimedia content.
Published 11K+ social media posts with 5M+ engagement.
Managed 20 junior staff, freelancers and translators in executing content.
Defined fair and measurable KPIs with the commercial and marketing teams.
Ideated content for award-winning partnerships with BMW, OnePlus, Monster & AMD.
Led PR and communications for the esports department.
Directed communications for 8 major crisis moments.
Wrote 355+ blogs, email newsletters, and social media copy for D2C campaigns.
Developed video scripts, case studies and commercial pitch decks.
Managed translation and localisation into 7 languages.
Skills & Tools
Hard Skills
Marketing analytics
Copywriting
Graphic design
Photo & video editing
Community engagement
Consumer psychology
Green digital skills
Calendar management
SEO, blogs, emails
Soft Skills
Intensely curious
Never unoriginal
Adaptable to changes
Fast-paced deliverer
Business impact mindset
News and culture head
Empathetic collaborator
Creative leader
Software & Tools
Sprout Social, Hootsuite, etc
Meta Business Manager
Adobe Creative Suite, Figma, etc
Asana, Monday, Notion, etc
Tableau, Microsoft Power BI, etc
Google Analytics
Mailchimp
Education
2012-2018
Broadcast Journalism (BA)
University of Brighton