Social Media Strategist
Campaign objective
Create an online identity of Nothing's travelling pop-up shop called the Kiosk ahead of and during its first outing in London, where it will sell the first of #The100 drops, the first 100 sold of each product line.
Strategic insight
The tone of voice already abound on Nothing's social media was one of sleek design and peak behind-the-curtains.
When taking that offline, Nothing Kiosk had to keep the same elements, including uniformity.
Idea and
Campaign
Campaign
Slowly revealing the journey of the Nothing Kiosk allowed people even outside of London to realise its importance ahead of its eventual world travelling.
#The100, the first 100 products sold of each product line, by its very nature is exclusive. It was therefore simultaneously a celebration of Nothing's advocate consumers but also an invitation for others to become the same.
Results
600K views across YouTube, Twitter and Instagram during its first arrival.
65K engagement on social media in its first two London pop-ups.
clickthrough rate.
